Video production has changed drastically in a matter of weeks, but the need for video content has never been more critical; It’s about telling the story of today! Whether that’s reassuring words from a CEO, communicating to customers that they are valued, or simply distributing some content of togetherness.
Social distancing doesn’t mean your content is not possible and in the last month we have seen countless examples, of how remote production can be a success. We are not an exception.
Netflix subscriptions have soared, and the production ‘Tiger King’ has been a lockdown phenomenon, globally. With members wanting more, yet in a global pandemic… How was it going to be possible to create more of this content?
The answer is most probably with you now. A smartphone.
We have also applied this to our filming (just without the scandal).
All you need is:
• A camera whether that’s your smartphone/ webcam
• Internet Connection
We’ll do the rest… We will record, edit and send the video to postproduction technicians to create a high quality story- totally easy for you!
Children in Need, reacted to the change and became “The Big Night In”, still raising money for charity. Normally well-known programmes such as ‘EastEnders’ would be pre-filmed to feature, however with that not being possible an alternative storyline relating to the current circumstances ( Wifi problems and online pub quizzes) were self-filmed via ‘zoom’ and added to the charm of what we can relate to!
Live footage can be just as successful including “One World: Together at Home”. This virtual concert was streamed across numerous platforms including YouTube, Instagram and Twitter and watched by millions. Although this was distributed live, it was also recorded in order to continue to share both the full and edited versions across social.
Tik Tok is a also great example of creating, editing and sharing content from your own home. More and more brands are looking at this platform as way to share light-hearted content while still sharing a brand message.
David Walliams and Matt Lucas took a trip down memory lane, bringing characters from Little Britain to life in sketches they created virtually, demonstrating how using creatives you’ve previously used or shared isn’t such a bad thing.
This is also relevant in adverts you see on TV including Virgin Media, who are using content that’s already available from people like you and me, social media, teams, or zoom – stitching a story together from our lives.
Re-using designs or re-editing videos can help keep your content relevant. You can focus on new and upcoming content without your current content becoming dated.
As for the future, it’s uncertain but COVID-19 is not a reason to stop creating the content you had already planned. ITV released its new peak time drama ‘Isolation Stories’ screening 4th May which has been filmed by a hit cast from home.
Love them, or hate them, ‘Keeping up with the Kardashian’ have also followed the same process, of sanitised filming equipment being sent to their home allowing them to film with the same quality and advice from the production team just virtually.
The important thing with sharing content at this moment in time, is to be open with your brief… anything is possible! it is a time to explore and push boundaries from the norm. It is about being relatable, and we mean really relatable not just following the crowd. It’s about togetherness, wherever you are!